Designing and developing a new website and annual report following a major brand refresh.
Services
Software Used
Challenge
Replacing a fragmented digital experience with a clearer, more engaging online presence
Following a rebrand, The Foundation needed a website that better reflected its updated identity and improved navigation, usability and content discovery.
The existing platform relied heavily on third-party forms and complex user journeys, creating a disconnected user experience and limiting opportunities for meaningful performance analysis.
Goal
Creating a responsive website and a premium annual report that strengthened engagement and brand perception
The project combined UX review, content restructuring, wireframing and responsive UI design to deliver a more bespoke online experience.
Following the website launch, I was commissioned to design the 36-page Human Experience Advantage report, translating research, insights and data into a visually engaging publication.
Result
Creating a connected digital and editorial experience with clearer navigation and stronger brand consistency
The new website provided a more intuitive user experience, clearer navigation and improved content accessibility across devices.
The annual report extended the refreshed identity into a premium editorial format, combining data visualisation, photography and storytelling to engage both existing and prospective audiences.
Bringing digital and editorial design together to create a clear, insight-led brand experience.
