WELCOME TO
DM DESIGN
AND CREATIVE
Senior Creative Designer - Your brand, UX/UI & digital design partner
Let's do the introductions...
About Me
I’m a senior graphic and digital designer with more than twenty years of experience delivering brand, campaign, UX, and digital design projects across publishing, healthcare, ecommerce, travel, and media.
My work combines strategic thinking with hands-on creative execution, helping organisations translate complex ideas into clear, commercially effective design. Over the course of my career, I’ve led projects ranging from large-scale digital campaigns and ecommerce platforms to enterprise brand systems and high-volume customer acquisition campaigns.
I specialise in:
- Brand identity and rollout
- UX/UI and website design
- Digital campaign creative
- Ecommerce experiences
- Editorial and publication design
- Design systems and brand governance
Having worked both independently and within in-house and agency environments, I’m comfortable collaborating with stakeholders at every level from marketing teams and developers through to senior leadership.
My approach is rooted in clarity, usability, and purposeful design that delivers measurable impact.
My Experience in design
I’ve worked with national media brands, healthcare organisations, ecommerce businesses, and growing startups, leading creative across both digital and print environments.
My experience spans:
- Large-scale booking platforms
- Subscription growth campaigns
- Nationwide rebrands
- Ecommerce systems
- Editorial publishing
- Multi-channel digital advertising
- Enterprise brand guidelines
Whether leading a full campaign rollout, designing a scalable digital product, or developing brand systems for national organisations, my focus is always the same: creating design that is strategically grounded, visually effective, and commercially successful.
Downloads:
Previous clients and brands include:
